Apple’s Sept 9 iPhone event: start times, how to watch, and what to expect

TL;DR:

• Apple’s iPhone event is on Tuesday, September 9, 2025.
  
• Livestream starts 10 a.m. PT, 10:30 p.m. IST, on Apple.com, YouTube, and Apple TV app.
  
• Expect iPhone 17 models, new Apple Watch updates, and AirPods Pro 3.
  
• Previews point to an “Awe Dropping” theme and multiple new devices.
  
• We list viewing links, global times, and what happens next.
  

Apple’s biggest launch of the year happens on Tuesday, September 9, 2025. The keynote begins at 10 a.m. Pacific Time at Apple Park in Cupertino. You can stream it on Apple.com, the Apple TV app, and Apple’s YouTube channel. 

When and where to watch

Apple will host a global livestream, so you can tune in from any region. The Apple Events page confirms the start time and viewing options. Wired also lists time conversions and viewing choices. 

Quick schedule for major time zones on September 9, 2025

Times and platforms align with Apple’s event listing and media guides.

 [Related: iOS 26 features → /guides/ios-26-features]
[Related: Apple Watch buying guide → /guides/apple-watch-2025]

What Apple is expected to announce

iPhone 17 lineup

This is the iPhone show. Reports point to multiple iPhone 17 models, including new Pro versions. Expect Apple to detail design tweaks, camera updates, and performance gains. 9to5Mac and MacRumors both outline the lineup and feature focus areas. 

Several outlets say Apple’s theme this year is “Awe Dropping.” Expect upgraded displays, faster chips, and a push on AI driven features in iOS 26. Exact specs will be clear only after the keynote, but the consensus is that cameras and performance will lead. 

Apple Watch updates

Apple typically pairs iPhone with new Watch models. Coverage points to Apple Watch Series 11, a refreshed Ultra, and an SE update. Look for longer battery life, new health metrics, and watchOS 26 features shown on stage.

AirPods Pro 3

AirPods Pro 3 are widely expected. Reports suggest new audio features and deeper integration with iOS 26. Charging and fit updates are also possible. We will confirm details once Apple shows the hardware. 

Anything else?

Roundups mention a chance of minor updates to TV and Home devices. If Apple has “one more thing,” it will be in the final segment of the keynote. Keep an eye on the closing teases.

How to follow the event in real time

• YouTube stream on Apple’s official channel.
  
• Apple.com event hub with a player and recap posts.
  
• Apple TV app across Apple devices and many smart TVs.
  These are the fastest and most reliable feeds for most regions. 

Watch checklist

• Update your browser or Apple TV app.
  
• Add a calendar reminder for your local time.
  
• Use headphones for better audio.
  
• If your internet is spotty, open the stream a few minutes early.
  
• Keep Apple’s newsroom page open for press releases right after. 

What happens after the keynote

Apple usually opens pre orders the Friday after the event, with retail availability the following week. Press releases and product pages go live minutes after the show. Outlets like 9to5Mac track pre order dates and delivery windows, which we will summarize once Apple confirms the schedule on stage. 

Expect the first software updates to roll out near launch. Apple often ships the new iOS close to the iPhone release date, with watchOS and tvOS following. The exact timing will be announced during or just after the keynote.

Background and context

Apple’s September iPhone event anchors the company’s product calendar. The June 2025 WWDC focused on software. September is when Apple turns to hardware, final iOS features, and ship dates. The Apple Events site lists recent shows and keeps a consistent 10 a.m. PT start. 

Rumor cycles shape expectations, but final details come from Apple on stage. Treat specs and pricing as tentative until Tim Cook and team announce them. Our post event update will lock in the numbers, colors, and ship dates. 

Why it matters

New iPhones set the tone for mobile hardware each year. Carriers plan promos around launch week. Accessory makers sync new cases and chargers. If you plan to upgrade, watching live helps you pick the right model and storage before pre orders open. 

Sources:

Wired, “How to Watch Apple’s iPhone 17 Announcement, and What to Expect,” https://www.wired.com/story/apple-iphone-17-event-how-to-watch-what-to-expect/, accessed 2025-09-08

Apple, Apple Events page, https://www.apple.com/apple-events/, accessed 2025-09-08

MacRumors, “Awe Dropping: Everything Coming at the September 9 Apple Event,” https://www.macrumors.com/guide/september-2025-apple-event-what-to-expect/, 2025-09-05

9to5Mac, “Apple launching 8+ new products on Tuesday, here’s what’s coming,” https://9to5mac.com/2025/09/05/new-apple-products-iphone-17-soon/, 2025-09-05