TWICE to perform at 2025 Victoria’s Secret Show in New York.

TL;DR:

• TWICE performs at the Victoria’s Secret Fashion Show on October 15, 2025 in New York.
  
• People reports a lineup with Missy Elliott, Madison Beer, and Karol G.
  
• Regional outlets say the slot aligns with TWICE’s 10th anniversary era.
  
• JYP posted a new “ME+YOU” teaser on October 8, fueling comeback buzz.
  
• Here’s how to watch, why it matters, and what to expect in the set.

TWICE will perform at the Victoria’s Secret Fashion Show on October 15, 2025 in New York City. People confirmed the all-female music lineup, which includes Missy Elliott, Madison Beer, Karol G, and TWICE. The show will stream live on Prime Video, YouTube, TikTok, and Instagram, on the same date. People also traced the event’s recent return after a multi-year pause.

Regional coverage, including India Today and ABS-CBN, highlighted how the gig lands during TWICE’s tenth anniversary year, with new music activity and a global tour underway. That timing gives the group a high-visibility stage in the middle of an already busy schedule.

What is happening on October 15

The fashion show returns to New York City with a live runway and multiple music stages. People states that Victoria’s Secret has booked Missy Elliott, Madison Beer, Karol G, and TWICE for 2025. Models include Adriana Lima, Alex Consani, Anok Yai, Joan Smalls, Lily Aldridge, and Yumi Nu. Viewers can watch on mainstream platforms without a cable login.

For fans outside the United States, the public streams on YouTube, TikTok, and Instagram lower access barriers. Expect official highlight clips to circulate quickly after the live broadcast.

Where this fits in TWICE’s 2025

TWICE marked year ten with a full album release on July 11, 2025 and a world tour that started in Incheon on July 19, 2025. The group added dates through late 2025 and early 2026 across Asia, North America, and Europe, as reported by Korean and tour outlet listings. Forbes covered the album launch and the group’s reflection on a decade together in July.

On October 8, 2025, JYP posted a “ME+YOU” music video teaser on the official TWICE site. That drop, just one week before the fashion show, points to fresh stage content, tighter choreography, and a set built for live broadcast cuts.

How to watch

• Date and time: October 15, 2025, New York local evening slot.
  
• Platforms: Prime Video, YouTube, TikTok, and Instagram, as reported by People.
  
• Replay: Expect official clips and short edits on social platforms within hours of the broadcast.
  

Quick checklist for fans

What TWICE might perform

Neither the brand nor JYP has announced a setlist. Based on the group’s 2025 tour and album cycle, expect a mix of the current era’s title track and a concise medley of high-recognition hits. Broadcast stages favor sharp transitions, easy crowd cues, and camera-friendly choreography. TWICE has leaned into that formula across global TV and festival stages this year.

Context around the show

The Victoria’s Secret Fashion Show paused after 2018, then returned in stages, first with a pre-filmed special in 2023 and a live runway show in 2024. People notes the brand’s aim to rebuild cultural relevance with new creative leadership and broader casting. The 2025 booking continues that shift, pairing legacy supermodels with a multi-genre, women-led music slate.

Some commentary pieces and social posts compare reactions to this year’s lineup with last year’s performers. That debate is common in pop coverage. The core fact remains, TWICE has a prime slot on a major global broadcast, one week after a new teaser and during an active tour. The exposure is significant regardless of social media discourse.

Why it matters

• Global reach: Free and low-friction streams on social platforms put TWICE in front of casual viewers who may not follow K-pop.
  
• Anniversary momentum: A high-visibility stage supports the tenth year campaign, album streams, and ticket demand.
  
• Cross-industry links: Fashion events create new sponsorships and editorial features. Those often carry into magazine covers and brand deals.
  
• Fan value: The performance gives ONCE a headline moment with easy replay access across platforms.
  

What happens next

Watch for a show-day schedule from Victoria’s Secret with exact set times. JYP is likely to post more short-form teasers and behind-the-scenes clips. Tour promoters are still adding stops for 2025 and early 2026, so North American and European date updates may follow as venues clear calendars.

If you plan to cover or share the performance, prepare captions and time-stamped screenshots. For fans, set your alerts now and expect the official performance upload within a day.

Sources:

• People, Victoria’s Secret Names Missy Elliott, Madison Beer and More as Musical Headliners for 2025 Fashion Show, https://people.com/victorias-secret-2025-fashion-show-musical-headliners-announced-11826139, 2025-10-08
  
• India Today, TWICE to lead 2025 Victoria’s Secret Show as group marks 10 years, https://www.indiatoday.in/entertainment/music/story/twice-billboard-record-album-victorias-secret-fashion-show-2025-world-tour-2799963-2025-10-08, 2025-10-08
  
• ABS-CBN, TWICE set to headline the Victoria’s Secret Fashion Show 2025 as one of the musical guests, https://www.abs-cbn.com/entertainment/showbiz/events/2025/10/9/twice-set-to-headline-the-victoria-s-secret-fashion-show-2025-as-one-of-the-musical-guests-1159, 2025-10-09
  
• JYP Entertainment, TWICE Notice page, “ME+YOU” M/V Teaser, https://twice.jype.com/Mobile/NoticeList, 2025-10-08
  
• Forbes, TWICE Reflects On 10 Years With New Album And New Era, https://www.forbes.com/sites/laurasirikul/2025/07/11/twice-reflects-on-10-years-with-new-album-and-new-era/, 2025-07-11