Is Ulta Beauty World 2026 sold out?

TL;DR:

Tickets opened on January 21, 2026 at 9 a.m. CT.
Official page shows sales live, not a sold-out notice yet.
Local reports confirm tickets went on sale today with limited quantities.
Expect fast sellouts based on last year and fan chatter.
If sold out, watch for late-release drops and check the official page often.

Ulta Beauty World 2026 tickets opened today, Wednesday, January 21, 2026, at 9 a.m. Central Time. As of publication, the official Ulta page lists tickets as on sale with no sold-out banner on the landing page. Inventory is limited and may change quickly.

What happened today

Ulta set the ticket on-sale for 9 a.m. CT on January 21, 2026. The brand’s event page highlights three options: Masterclass on April 15 for 75 dollars plus a 5 dollar fee, Expo on April 16 for 160 dollars plus a 5 dollar fee, and a bundled Masterclass + Expo option for 199 dollars plus a 5 dollar fee. The page also flags that tickets are limited and sold only through Ulta’s site.

Local media also posted that tickets are live, with the expo set at Orlando’s Orange County Convention Center and the bundle offering a small discount. This aligns with Ulta’s pricing and dates.

So, is it sold out right now?

Short answer, not yet on the public landing page at the time we checked. Ulta’s page shows “Tickets on sale Wednesday, January 21 at 9 a.m. CT” and lists the packages with details, not a “sold out” label. Because sales began only today, availability can flip in minutes, especially for the bundled option. Refresh the official page and move fast.

Key dates, times, and venue

Ticket sales start: Wednesday, January 21, 2026, 9 a.m. CT.
Masterclass: Wednesday, April 15, 2026, Orlando, Florida.
Expo: Thursday, April 16, 2026, Orange County Convention Center, West Concourse.
Age rule: 18 and over.
One ticket per transaction and email.

For readers in India, that 9 a.m. CT on January 21 is 8:30 p.m. IST on the same date.

How fast could tickets sell out?

Fan threads expect a rapid sellout, citing last year’s rush and the one-ticket limit. While Ulta has not stated a window, community consensus is minutes, not hours, for the most wanted tiers. Treat that as a practical guide, not an official promise.

Prices and what you get

Masterclass, April 15: 75 dollars plus 5 dollar fee.
Hands-on sessions with brand founders and artists. Ticket excludes Expo access and swag bag.
Expo, April 16: 160 dollars plus 5 dollar fee.
200 plus brands, Ulta booth services, DJ, food, and a swag bag valued at over 2,000 dollars.
Masterclass + Expo bundle: 199 dollars plus 5 dollar fee.
Limited quantity, covers both days.

Quick checklist to secure tickets

Step	Action	Why it helps
1	Create or sign in to your Ulta account early	Faster checkout
2	Use a credit or debit card	Points are not accepted for tickets
3	Decide your tier before the drop	Reduces page time
4	Be on the page 5 minutes early	Handles page load delays
5	Do not refresh mid-payment	Avoids duplicate attempts
6	If it shows “unavailable,” try other tiers	Inventory differs by tier
7	If sold out, keep the tab open	Cancellations sometimes release holds

Ulta’s page states tickets are cashless, one ticket per transaction, and sold only through its landing page. Afterpay and Affirm are not accepted.

If it is sold out when you check

Keep trying the official page. Carts time out and some tickets return to inventory. This is common in high-demand drops.
Avoid resellers. Tickets are nontransferable. Ulta says it may deny entry to anyone with a resold or counterfeit pass.
Watch for bundle or masterclass pockets. Different tiers sell at different speeds. Community threads often flag small restocks.

Event basics at a glance

Where: Orange County Convention Center, West Concourse, Orlando.
Parking: 20 dollars, cashless.
Bag rules: Only Ulta’s on-site roller bag allowed on the floor. Other bags are fine if they do not have wheels.
ID: Government ID must match the ticket name.
Shipping: On-site paid shipping for products, domestic only.

Why it matters

Ulta Beauty World is a rare chance to sample many prestige brands in one place. The swag value is high, and the bundle is priced to move. If you want in, decide your tier and act quickly. If you miss the first wave, monitor the official page for brief returns and avoid any resale attempts, since transfer is not allowed.

Background and context

Ulta held its first Ulta Beauty World in 2025. The company is bringing the event to Orlando for 2026 with over 200 brands and a louder experiential push. Media coverage today confirms the date, venue, and prices, matching the official page. A separate roundup piece outlines what to expect this year, including live demos and workshops.