Big Brother finale: Ashley Hollis wins BB27 in 6-1 vote

TL;DR:

Ashley Hollis won Big Brother 27 on September 28, 2025.
She beat Vince Panaro 6-1 after cutting Morgan Pope at final three.
The $750,000 prize goes to Ashley, $75,000 to Vince.
Keanu Soto was named America’s Favorite Houseguest.
The finale capped an 83 day season on CBS.

The Big Brother 27 finale aired live on Sunday, September 28, 2025, on CBS. Ashley Hollis won the $750,000 grand prize after a 6-1 jury vote over Vince Panaro. She reached the final two by winning the last Head of Household and evicting Morgan Pope.

What happened on finale night

The episode opened with the last parts of the three part HOH competition. Ashley won Part 2, then stunned viewers by taking the final HOH. She chose to sit next to Vince, not Morgan, for the jury vote. That move set the table for a decisive result.

During closing speeches, Ashley leaned on social bonds and a season long under the radar game. Vince argued he played a classic, hard hitting game. The jury sided with Ashley, 6 votes to 1.

Keanu Soto won America’s Favorite Houseguest during the broadcast. He received a $50,000 prize. Vince took home $75,000 for second place.

The key moments that swung the vote

Ashley wins the final HOH. Few predicted it after Part 2, but Ashley closed when it counted. Her win let her decide the matchups. Cutting Morgan was the right call because many jurors saw Morgan as the biggest threat.

Targeting perception. All season, Ashley kept a low profile and avoided blowups. Reports after the show note she is a young attorney who downplayed her background in the house. That reveal reframed her social game for jurors.

Vince’s pitch fell flat. Vince told jurors that lying and misdirection are part of the game. Some jurors did not reward that style this year. The vote margin shows it.

Final 3 at a glance

Houseguest	Finish	Finale outcome	Prize
Ashley Hollis	Winner	Beat Vince 6-1	$750,000
Vince Panaro	Runner up	Lost jury vote	$75,000
Morgan Pope	Third	Evicted after final HOH	—

Data based on the live finale on September 28, 2025.

How it affects fans and the franchise

Ashley joins the social strategy winners. Her path shows a calm, social game can still beat comp heavy play. This may shape casting and strategy in future seasons.

America’s Favorite Houseguest goes to a fan favorite. Keanu’s AFP win suggests viewers rewarded personality and connection over raw power. That may also change how players act on the feeds.

83 days, tight edit. The season ran 83 days and wrapped on September 28. The finale delivered a clean arc, a clear winner, and a quick tease for what comes next.

Background you need to follow the finale

Season 27 began on July 10, 2025. Seventeen houseguests checked in for 83 days. A long mid game stretch was defined by shifting alliances and a rotating set of targets. The final month narrowed to Morgan, Vince, and Ashley, with each winning key comps at different times. The finale resolved a season long debate, raw force or social subtlety.

Why it matters

Fans got a finish that rewards quiet control. Ashley’s 6-1 margin is not close. Her choice to cut Morgan showed clear end game thinking. It is a roadmap future players will study.

What happens next

CBS will pivot to fall staples and off season interviews with the cast. Expect exit press with Ashley and Vince, plus a postmortem on AFP voting. Early casting chatter for next summer will start by winter.