Apple event time today: start time worldwide and how to watch
TL;DR:
- Apple’s event starts Tuesday, September 9, 2025 at 10 a.m. PT.
- That is 1 p.m. ET, 6 p.m. BST, 7 p.m. CEST, 10:30 p.m. IST.
- Watch on Apple.com, the Apple TV app, and Apple’s YouTube channel.
- Keynotes usually run 1 to 2 hours. Plan your stream time.
- We list start times for major cities and flight-friendly watching tips below.
Apple’s “Awe Dropping” keynote begins today, September 9, 2025, at 10:00 a.m. Pacific Time from Cupertino. Apple has a live stream placeholder on YouTube with the date and time.
If you are outside the U.S., here are the official global start times Apple watchers are sharing today: 1:00 p.m. Eastern, 6:00 p.m. British Summer Time, 7:00 p.m. Central Europe, 10:30 p.m. India.
You can watch on Apple.com, in the Apple TV app, or on Apple’s YouTube channel. Tom’s Guide also embeds the YouTube stream.
Today’s start time in your city
| Region | Local time | Date |
| San Francisco, U.S. (PT) | 10:00 a.m. | Tue, Sep 9 |
| New York, U.S. (ET) | 1:00 p.m. | Tue, Sep 9 |
| London, U.K. (BST) | 6:00 p.m. | Tue, Sep 9 |
| Berlin, Germany (CEST) | 7:00 p.m. | Tue, Sep 9 |
| Dubai, UAE (GST) | 9:00 p.m. | Tue, Sep 9 |
| Mumbai, India (IST) | 10:30 p.m. | Tue, Sep 9 |
| Singapore (SGT) | 1:00 a.m. | Wed, Sep 10 |
| Beijing, China (CST) | 1:00 a.m. | Wed, Sep 10 |
| Tokyo, Japan (JST) | 2:00 a.m. | Wed, Sep 10 |
| Sydney, Australia (AEST) | 3:00 a.m. | Wed, Sep 10 |
| Auckland, New Zealand (NZST) | 5:00 a.m. | Wed, Sep 10 |
| São Paulo, Brazil (BRT) | 2:00 p.m. | Tue, Sep 9 |
Times align with Apple’s 10 a.m. PT kickoff and widely shared global conversions.
How long will it last?
Apple’s September keynotes usually run between one and two hours. Plan for roughly 90 minutes, with a little buffer if you are scheduling around work or travel.
Where to watch
- Apple.com/events and the Apple TV app stream the keynote live.
- YouTube has Apple’s official event page with a Notify Me button.
If you miss the start, YouTube lets you scrub back to the beginning. Apple typically posts the full replay shortly after the stream ends.
Add it to your calendar
Block out 10:00–11:30 a.m. PT or the equivalent in your time zone. That window covers the usual runtime. If you want the official placeholder, use the YouTube reminder on Apple’s channel.
What to expect after the keynote
Product pages usually go live minutes after the stream. Many outlets run live blogs that summarize key specs as they are announced, which helps if your stream is spotty.
Quick tips for smooth streaming
- Use Wi-Fi over mobile data for a cleaner 4K stream.
- Open the stream five minutes early in case of sign-in prompts.
- Charge your device or watch on a TV to avoid interruptions.
- Enable captions on YouTube if you are in a noisy place.
Why it matters
Apple’s September keynote sets the iPhone roadmap and usually updates wearables and audio. Knowing the exact start time helps teams plan live coverage, preorders, and travel, especially across time zones.
Sources:
- Apple YouTube, “Apple Event — September 9,” https://www.youtube.com/watch?v=H3KnMyojEQU , 2025-08-26.
- Fast Company, “Apple iPhone 17 event: How to watch live in every time zone,” https://www.fastcompany.com/91400701/apple-iphone-17-event-today-live-stream-time-zones-updates , 2025-09-09.
- Tom’s Guide, “How to watch Apple ‘Awe Dropping’ iPhone 17 event — start time and what we’re expecting,” https://www.tomsguide.com/phones/iphones/how-to-watch-apple-awe-dropping-iphone-17-event-start-time-and-what-were-expecting-to-see , 2025-09-09.
- Macworld, “Next Apple event date, time and details,” https://www.macworld.com/article/672537/when-is-apples-next-event.html , 2025-09-08.
