Sony this week: new DualSense color, sale, and a data play

TL;DR:

Sony’s Player’s Choice sale began on October 8.
A DualSense Icon Blue Special Edition is coming this month.
Sony announced plans to bolster sports data operations.
PS Plus monthly games for October were detailed earlier this week.
Here is the roundup, with dates and where to buy.

Sony launched its Player’s Choice promotion on October 8, 2025, discounting award-winners and fan favorites for a limited time on the PlayStation Store.

A new DualSense wireless controller, Icon Blue Special Edition, was unveiled this week and is set to launch in October across the United States, Canada, Mexico, and Chile.

Services and catalog

Roundups this week highlighted PlayStation Plus monthly games for October, including Alan Wake 2 and Goat Simulator 3, available to members beginning this month.

Strategic moves

Sony signaled continued interest in sports performance and health data, with an October 8 press notice about acquiring STATSports Group to bolster athlete tracking technology. The deal underscores Sony’s push into sensor-driven products and services.

What this means for players

Short-term: A fresh controller colorway and a storewide sale make October a good time to pick up games and accessories.
Medium-term: Sports tech investments may lead to new integrations with PS5 accessories or third-party fitness gear. This is an inference based on the acquisition focus on performance tracking.

Quick checklist

Item	Date	Region
Player’s Choice sale	Oct 8, 2025	PS Store, global regions vary
DualSense Icon Blue	Oct 2025	US, CA, MX, CL
PS Plus October games	Oct 2025	Global membership

Why it matters

Sony balanced near-term fan perks with longer bets in data and health tech. That mix helps keep the platform lively while laying groundwork for new devices and services. Sony

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