Nintendo Direct: start time, how to watch, expectations

TL;DR:

Nintendo Direct airs Friday, September 12, for about 60 minutes.
Start time is 6 am PT, 9 am ET, 2 pm UK, 3 pm CEST, 6:30 pm India.
Focus is “upcoming Nintendo Switch 2 and Nintendo Switch games.”
Expect updates on Metroid Prime 4 and possible Mario anniversary nods.
You can watch on Nintendo’s site or YouTube.

Nintendo has announced a new Nintendo Direct for Friday, September 12, 2025. The show will run for roughly 60 minutes. Nintendo says it will share information on upcoming Nintendo Switch 2 and Nintendo Switch games.

GameSpot also reports the same date and duration, matching the official announcement. That confirms a full hour of trailers, updates, and reveals.

Start times by region

Here are the start times so you can plan. Times are converted from 6:00 am Pacific Time on September 12.

Region	Local time
Los Angeles	6:00 am PT, Fri, Sep 12
New York	9:00 am ET, Fri, Sep 12
London	2:00 pm BST, Fri, Sep 12
Central Europe	3:00 pm CEST, Fri, Sep 12
India	6:30 pm IST, Fri, Sep 12
Tokyo	10:00 pm JST, Fri, Sep 12
Sydney	11:00 pm AEST, Fri, Sep 12

Nintendo Life lists the core slot times above, which align with Nintendo’s post. We added India for convenience.

How to watch

You can stream the showcase on Nintendo’s official site and YouTube channel. The event page is already live with the schedule and a brief summary. Set a reminder so you do not miss the opening announcements.

What to expect, grounded in reports

Nintendo’s description is broad, so third party coverage helps set expectations. The Verge notes the timing lands one day before the 40th anniversary of Super Mario Bros, which launched on September 13, 1985. That proximity suggests some Mario related news. The Verge also points to likely updates on Metroid Prime 4. Treat these as expectations, not promises.

GameSpot’s write up highlights the same hour long runtime and positions the show as a major fall update. It also frames Metroid Prime 4 as a key title to watch. Again, that is reasonable, but not guaranteed until Nintendo confirms it on stream.

Nintendo’s own page is the only firm guide. It mentions both Switch 2 and current Switch titles. That means you should expect a mix of next gen and ongoing platform support.

A quick primer if you are new

Nintendo Direct is a recorded presentation that bundles news and trailers. The company usually releases short blurbs per game after the stream. Replays are posted within minutes, so you can catch up fast if you join late.

Day-of checklist

Join the stream five minutes early.
Keep a list of reveal trailers you want to rewatch.
Check Nintendo’s news page after the show for recap posts.
If you own a Switch, check the eShop for new demos or preorders.
Share wishlists with friends so you do not miss limited windows.

Why this Direct matters

The show arrives late in the year, which is key for holiday plans. It sets the near term lineup for Switch 2 and keeps the current Switch in the conversation. If Metroid Prime 4 gets a date, that locks a major tentpole for late 2025 or early 2026. If Mario gets an anniversary moment, expect broad interest from new and returning players.

What happens next

After the Direct, watch Nintendo’s channels for press releases, fact sheets, and finer details. Many games get platform or region notes that are easy to miss during the stream. Third party sites will publish hands on previews or interviews if embargoes lift the same day.

Save these dates

September 11, 2025: Today’s coverage and predictions.
September 12, 2025: Live Nintendo Direct stream.
September 13, 2025: Super Mario Bros turns 40, which may color announcements.

Sources: