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Lay's World Cup Chip Sensation!

Sarah Mitchell

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Lay’s Unveils World Cup Flavors!
Clubrive

Lay’s Unveils World Cup Flavors!

Official Sponsor for 2026 & 2027!

Official Sponsor for 2026 & 2027!

Lay’s partners with FIFA to bring fans closer to the action.

40 Limited-Edition Flavors Released!

40 Limited-Edition Flavors Released!

Globally inspired chips debut for World Cup 2026.

U.S. Fans Get Three Unique Flavors!

U.S. Fans Get Three Unique Flavors!

Try Argentinian, Brazilian, and French inspired chips.

Global Flavors Reflect Local Tastes!

Global Flavors Reflect Local Tastes!

From Maple Caramel to English Bangers & Mash.

Win With Lay’s Fan Sweepstakes!

Win With Lay’s Fan Sweepstakes!

104 winners get tickets and exclusive match experiences.

Want to Know More?

Want to Know More?

Discover more about Lay’s World Cup journey.

Learn More