Sarah Mitchell
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Over 50% of U.S. shoppers prioritize gut-friendly foods. Fiber is the new protein!
Inflation keeps food prices high. Shoppers turn to private labels and discount stores.
RTE and RTD products thrive, especially functional drinks for health-conscious consumers.
Brands now highlight plants' natural benefits. Pulses and precision proteins lead the way.
Bold, heritage-inspired flavors captivate consumers. Unique combos stand out on shelves.
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