Netflix stock today: price, drivers, and Oct 21 earnings

TL;DR:

NFLX is down in midday trade on Oct 1, 2025.
Next catalyst is Q3 earnings on Oct 21, 2025.
Ad tier and pricing remain core growth levers into 2025.
Recent analyst commentary stays supportive into earnings.
Watch 52-week range and levels into results.

Netflix stock (NASDAQ: NFLX) is trading lower on Wednesday, Oct 1, 2025, in the early U.S. session. The intraday range is tight, and volume is moderate.

The quick view

Price now: See live chart above. Day change is negative.
Next catalyst: Q3 2025 results on Oct 21, 2025 after market close, per Netflix investor relations and Nasdaq’s earnings calendar.
Key theme: The ad-supported plan and paid sharing continue to shape growth. Reuters reported strong ad tier uptake through 2025, and trade press notes rising ad-supported viewing.
Sentiment: Recent notes from Loop Capital and Evercore keep a positive tilt into earnings.

What is moving NFLX today

Netflix is slipping with broader tech as investors look ahead to third-quarter results. Reuters shows NFLX down about 2 percent intraday with a 52-week range of 677.88 to 1,340.92, which frames today’s move within a larger uptrend since early 2024.

Short-cycle headlines can add noise on any given day. Real-time pages from Reuters and the live quote above are the best way to track the session.

The next big date: Oct 21 earnings

Netflix will report Q3 2025 after the close on Oct 21, 2025, with its usual shareholder letter and webcast. The company announced the date on Sept 15. Market calendars reflect the same timing.

Heading into that report, investors will focus on:

Ads traction. Netflix said the ad tier is taking a larger share of new signups in markets where it is offered. Reuters reported that ad signups accounted for more than half of new additions earlier in 2025, and industry coverage this week says ad-supported viewing time across platforms is climbing.
Pricing and plan mix. Trade trackers highlight 2025 price adjustments across streaming. Any net price lift or mix shift can support revenue per member. Yahoo’s round-up of 2025 streaming price changes references higher monthly rates for Netflix plans, while press and community reports flagged earlier hikes this year.
Guidance quality. Investors will parse Q4 and full-year language for ad revenue run-rate, operating margin, and content amortization. Sell-side and media outlets have cited prior guidance ranges and margin targets through 2025.

Key metrics at a glance

Metric	Today
Price	See live widget above
Day range	1,164 to 1,190 USD
52-week range	677.88 to 1,340.92 USD
Next earnings date	Oct 21, 2025, after close

Day range from the live quote. 52-week range and next earnings date from Reuters and company IR.

Recent context you should know

Earnings trend. NFLX topped Q2 estimates in July, with several outlets noting a small EPS beat and improved revenue outlook. That set a high bar for the second half.
Full-year outlook earlier in 2025. Reuters reported in April that Netflix reaffirmed a revenue outlook and highlighted ad progress. Markets cheered the tone.
Analyst stance. Loop Capital upgraded the stock to Buy on Sept 17. Evercore ISI reiterated Outperform this week, citing durable profit growth. These items help explain resilience into earnings.

How to think about valuation and levels

With shares up sharply over the last year, investors watch both absolute valuation and technical levels. Reuters shows the 52-week band topping out near 1,340, a reference point if results beat and guidance lifts. On the downside, today’s low sits near 1,164, a spot traders will watch for support before earnings. Use the live chart to track any breakouts or fades into Oct 21.

What happens next

Between now and the print, expect:

Preview notes from brokers on ad tier scale, engagement, and title slate.
Positioning moves as options markets price the post-earnings swing, which was smaller than long-term averages in July.
Macro cross-currents that can move all of tech, which may add to single-day volatility.

A simple pre-earnings checklist

Confirm the date and time of the report.
Track intraday price against the 52-week range.
Note any plan or price changes that could affect ARPU.
Watch for ad-tier updates on signups and engagement.
Read the shareholder letter on Oct 21 for margin and cash flow color.

Why it matters

NFLX is a large cap growth bellwether. It reflects where consumer attention and ad dollars are going. Earnings on Oct 21 will shape views on streaming profitability in 2026, and could sway broader sentiment within communication services.

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